Our Story and Purpose

How often do you feel that life is too much?

Do you ever wish we could all stop obsessing over meeting goals and endlessly chasing productivity and that instead, we just relax a little?

These are the sorts of thoughts that drove us to create Verdulo®, where our aim is to help you to not only cope better, but to regain a lasting sense of peace and calm. 

How exactly? Slow living practiced through the relaxing, and naturally time-consuming act of cultivating your own plants.

In three words: growing by slowing.

A World out of Balance

Did you know that 91% of UK adults experienced high or extreme levels of pressure or stress over 2025? [1] Or perhaps during the same year that nearly 40% of 18-24 year olds had to take time off work due to stress-related poor mental health?

Combine a high-stress work culture with ever-greater financial pressures just to survive, and no wonder so many take to reels and short-form content to escape. After all, scrolling doesn't cost anything. Except of course, that's not true.

When founder Jacob (pictured below) started work on Verdulo, he thought deeply about how he could help others to establish healthier coping mechanisms, and by doing so regain control of precious time and energy.

A Purpose Rooted in Compassion

Gardening and spending time with nature offer wonderful ways to destress. When you're surrounded by nature, you're more relaxed, energetic, productive and ultimately happier. 

Although for many, gardening is becoming harder to do, as many of us don't have access to outdoor garden space, or suitable indoor space for potted plants.

We're also mindful that watering the plants won't be at the top of the to-do list after a long day. Which is why we lean on hydroponic technology to create an indoor gardening experience that's as convenient and as easy as possible.

As we start out, we're offering a range of compact microgreen and smart gardens designed to fit neatly onto a kitchen countertop or a window sill. Check out our product pages and soon-to-be-created grow guidance to learn how you can start seeding and sprouting.

Our Pledge to Supporting UK Mental Health

We strongly believe in the power of business to do good, and are committed to donating a minimum of 10% of our profits to UK mental health charities, which will increase to 50% as we grow. 

Sources

[1] - Mental Health UK, The Burnout Report 2026.