Our Story and Purpose

 

How often do you feel that life is too much? 

The rapid pace of change, the pressure to continuously grow and succeed, the endless distractions - modern living is tough.

At Verdulo®, we want to give more people the opportunity to try indoor gardening as a healthy way of dealing with life's daily stresses, no matter where you live.

Replace scrolling with sprouting™ and begin your journey to a slower, more peaceful life. 😌

A World out of Balance

There is no shortage of reasons why many of us look for an escape nowadays. The problem is: common ways of coping aren't usually healthy. Fast food, short-form video content, impulse spending. These feel good in the moment, but they’re rarely lasting solutions.

What if speed itself is the root issue?

"A few years ago, I hit burnout in my corporate job. In my search for healthier ways to de-stress, I discovered a genuine joy in growing plants.

This discovery prompted me to rethink my attitude towards work and reward. In a world of instant gratification and next-day deliveries, no one has to wait for anything anymore. 

Trying out gardening allowed me to experience an increasingly rare type of pleasure. One that takes a little effort to start off with, but one you get to experience time and again, such as when your sprouts first appear or when you harvest your first ever homegrown tomato."

Jacob Burrows, Founder

We built Verdulo to help our customers experience this same joy through indoor gardening.

Our mission is to provide an easy, beginner-friendly way to start planting and pruning, and to make gardening accessible for everyone.

A Purpose Rooted in Compassion

Gardening and spending time with nature offer wonderful ways to unwind and relax. However, we appreciate that not everyone has access to outdoor garden space, or suitable room for traditional potted plants.

We're also mindful that watering the plants won't be at the top of your to-do list after a long day. Which is why we lean on hydroponic technology to create an indoor gardening experience that's as convenient as it is easy:

  • Compact Design: Our microgreen and smart gardens fit neatly onto a kitchen countertop or windowsill. Even if you live in a small flat, you can still invite nature into your home.

  • No Soil, No Mess: Because our gardens are hydroponic, there's no dirt to deal with, offering more convenience and less mess.

  • Effortless Care: Growing hydroponically means you spend significantly less time on plant care compared to traditional potted plants.

To learn more, check out our product pages and grow guidance on our Getting Started page!

Our Pledge to Supporting UK Mental Health

We strongly believe in the power of business to do good, and are committed to donating a minimum of 10% of our profits to UK mental health charities, which will increase to 50% as we grow.